Do You Engage Your Members? Do You Want To?

ensuring sustainable resources Feb 27, 2024
Do You Engage Your Members? Do You Want To?


There is much talk about member engagement, but one wonders if there is a “real” interest. How do you engage your members? How do you use your members? For support? For advocacy? At all?

What steps have you taken to build a community? Of stakeholders? Of donors? Of active members? Of participants? All together or in separate markets?


How do you cultivate this community?


Perhaps an invitational meeting or a short conference? Special programs? Regular communication through technology or newsletters?


How do you monitor growth and commitment?


How do you mobilize your members? These could be public library users, association members, theatre ticket holders, or regular donors – however, you define your community or communities.

And of course, mobilize to do what? Advocate for better funding? Advocate for policy changes? Mobilize for expanding networks?

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Perhaps most important:


  • when did you most recently discuss member engagement at the Board table?
  • what do you as a Board understand to be “members”?
  • what methods are currently used?
  • what could be used?
  • to what end?


These are important considerations – worth at least a conversation!


What are your main “pain points” dealing with member engagement?

What advice would be most helpful to you?
And we always assume that you are asking for a friend!


Get in touch. We’ll address your questions and concerns in an upcoming blog post.




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P.S. May I ask a tiny favour? Would you mind sharing this blog with one person? I would love it. You can post the links in your Facebook Groups, LinkedIn or even send an email.

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